In a nutshell, it said that the phenomenon of the frivoulous stay-at-home yummy mummy was a thing of the past and that things have "moved on." Apparently the "new breed" juggles career and kids. Individuality is key. These women are craving a more sophisticated image, with more sass, mess and grit. [No comment necessary, we can all draw our own conclusions!]
Apparently women are casting aside their Cath Kidston prints, cupcakes, flowery Hunter wellies and Farrow & Ball paints in favour of a much edgier existence, which includes a bit of mayhem, rock cakes and a list of expensive brands of clothing - [doesn't this contradict the statement that individuality is key, because all these women wear the same brands?] The article concluded by saying that when it came to parenting, "getting it wrong was the new getting it right." (I liked that bit)!
Anyway, this was a response I received from a friend of mine:
"I am living in Farrow and Ball inspired home (cheap copy of I am reliably told), surrounded by Cath kidston accessories and will be baking cupcakes later in week. I also own floral Hunter wellies - but only use them to operate in, so I guess that might be OK. I've not heard of most of the makes you listed from the article but I am looking forward to the Boden sale.
Clearly there is no hope and I must give up now!!
I have however done a lot of " getting it wrong" or so my daughter tells me. Every cloud....xxx"
After some deep and serious thought on my part, I advised her that the flowery Hunter wellies could stay but only because they were blood spattered but as for the rest well - how dare she?
Anyway, on a ten minute whizz around the Selfridges sale today - more about that tomorrow - I spied in the sale, the Acne Pistol boots which are now de rigueur according to the article. And here they are...
with the price tag to match! Even with over £100 off, I don't expect that I will be owning a pair anytime soon - but if anyone wants me to go and get them for them, I am very happy to do so!
These might be a better alternative. For anyone who does like the style, the Kurt Geiger Sweep, reduced to £99 from £195, might be for you (although I am sure that I saw them for £75 today):
The thing is, as humans, don't we all love a bit of this and a bit of that? I have loved Cath Kidston since way before it became trendy, and then un-trendy, to do so. I also love cupcakes - rock cakes are dry and remind me of school. I also like some of the Boden prints but covet their new winter coat too and I can see how a pair of Acne Pistol boots might work in my wardrobe.
So, I am not sure that I really fit in anywhere - not yummy, not slummy, not having had a hip make-over. In other words, perhaps I am just too much of an old dog to be taught new tricks!